Who is your future member of 2030?

Do you know who your members will be 10 years from now? You can’t expect to connect with, onboard, retain and elevate your member of 2030 the way you did your member of 1990.

With each generation comes different expectations of professional associations. By 2030, our membership world will look very different.

So, who are your future members? And how will you recruit and retain them?

The search for your future member of any age or generational label must be an ongoing commitment rooted in a sincere understanding of motivations and expectations. Join association expert Elisa B. Pratt, MA, CAE in our online training course to define, target, and engage your future members of 2030.

Engaging Your Future Member Online Training Course


Course Overview

This e-learning course will kick off by outlining the changes in workforce demographics that will have a significant impact on your association and future membership base. With this shifting generational spectrum in mind, we'll then explore how to identify your new target audience and define their distinctive needs and expectations.

We'll then discuss how you can evolve your association's value proposition and communication strategies to resonate with both your current members and future members. As we dive into this discussion, we'll cover education and training, communication and news, government affairs and policy advocacy, networking and career advancement, and how to develop your "X" factor.

Finally, we'll walk through the multiple phases of recruitment and engagement as well as specific strategies to listen, onboard, and deliver real value to your newest and youngest members, while at the same time, elevating your current and oldest members.

This online learning course will help you design and begin to cultivate a pipeline for future member development. If you're going to secure the next generation of membership, it's important to start refocusing on the spectrum of individuals your organization will soon serve. Let us help you outline your plan!


Course Contents

The training is broken down into three parts and supplemented by video materials and a downloadable workbook for your convenience. Click the tabs below to learn more about each section.

Learning Objectives

After completing this on-demand training course, you'll be able to:

  1. Define and identify prospective members.
  2. Reevaluate the association’s value proposition.
  3. Outline recruitment activities targeting new members.
  4. Better understand engagement tactics to draw in and immediately involve new members.
  5. Envision the multiple phases necessary for creating a long-range and future-focused membership pipeline.


About the Presenter

Elisa Pratt, MA, CAE is an association authority and expert in strategic nonprofit solutions that increase membership, diversify revenue and ensure relevance. Prior to the founding of Brewer Pratt Solutions, LLC, she served for nearly 20 years as a groundbreaking association management executive with several national trade and individual membership associations.

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