Maximizing Culture and Member Value

Maximizing Culture and Member Value Online Training Course

When you maximize your organizational culture, you’re maximizing member value because, as business coach John Spence is here to tell you, culture equals cash.

Join John Spence, one of the top business thought leaders and leadership development experts in the world, in this online training course as he brings his for-profit approach to the non-profit world.

Using his Formula for Business Excellence and adapting it for associations, John shows why it’s so important for organizations to carefully consider their organizational culture so they can make big improvements in serving their members.

Course Overview

In this in-depth learning course, we'll tackle:

  • How to attract and retain top talent
  • The ins and outs of ensuring your culture is helping your organization, not hurting it
  • What it means to have an extreme member focus
  • The approach to disciplined execution of your goals

This information-packed training gives you the tools, motivation, and empowerment you need to maximize your association’s culture and member value.

Course Contents

This on-demand learning course includes videos, "pro tips," a downloadable Companion Guide to help you make sense of the Formula for Business Excellence, and a quiz to test your learning. You'll also have access to the following downloadable resources:

  • Cultural transformation toolkit
  • 75 Interview questions for culture fit
  • 6 Keys to attracting and retaining top talents
  • Keynote transcript
  • Keynote podcast

Learning Objectives

After completing this on-demand training course, you'll be able to:

  1. Explain the elements in the Formula for Business Excellence.
  2. Describe how to attract and retain top talent.
  3. Define the attributes of a winning culture.
  4. Explain how to have extreme member focus.
  5. Describe how to execute innovation in a disciplined manner.

About the Presenter

John Spence was named by the American Management Association as one of America’s Top 50 Leaders to Watch. For more than two decades, John has been a consultant and coach to organizations worldwide, helping them become more successful by:

Making the Very Complex … Awesomely Simple.

To access the full version of this course, join the membership.

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