Social Media Optimization 101

Explore the ins and outs of social media optimization (SMO) - from crafting your strategy and optimizing your profiles and content, to the best practices for engagement, reporting, and connecting with your members and community.

Join Amy Hage, Co-founder of Strategy Maven, and Aly Ray Thompson, Director of Content Strategy at BuzzShift, in this online training course to take your social media game from 😒 to 🤩. We’ll focus on organic growth and optimization tactics, so the insights you’ll find here won’t charge you by the click.

Intro to Social Media Marketing Training Course


Course Overview

In this e-learning training, two social media rock-starts will lay out what associations and membership-based organizations should know about SMO, and give quick tips and campaigns you can implement right now.

We'll walk through:

  • The definition of social media optimization
  • How to create a social media strategy
  • How SEO applies to SMO
  • Optimizing profiles by platform
  • Content best practices by platform
  • Social media engagement
  • Expert tips
  • Social media reporting

Course Contents

This e-learning course is supplemented by a series of information-packed video tutorials from industry thought leaders, supporting examples, graphics, visual illustrations, and a personal notes section. The written content in each training module goes in-depth into each concept, tool, and technique.

Learning Objectives

After completing this on-demand training course, you'll be able to:

About the Presenters

This online SMO course is presented by Amy Hage, the Co-founder of Strategy Maven, and Aly Ray Thompson, the Director of Content Strategy at BuzzShift. These two social media all-stars are interviewed by Emily Herrington, a digital marketer specializing in SEO, content, and PPC advertising at Sidecar.

To access the full version of this course, join the membership.

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