Search Engine Optimization: What You Need to Know

With 28.5% of all clicks going to the first Google search result, it’s critical that your website ranks at the top of the search engine results page for your organization’s most relevant keywords. If your site doesn’t rank in these key positions, you’re losing traffic, leads, and conversions to your competitors.

To improve your ranking, you need good search engine optimization (SEO). So what is SEO and how can you get started?

Intro to SEO Online Training Course for Associations


Join Emily Herrington and Matt Hoffpauir, two digital marketing gurus with uniquely savage SEO experience, in this search engine optimization training course to get the basic knowledge you need to start optimizing your association website for higher quality traffic that drives new membership leads, event attendance, and purchases.

Course Overview

In this online learning course, you’ll learn the basics of search engine optimization. Proper SEO makes your website accessible and easy to find in search engines like Google and Bing.

We'll start by laying the groundwork for understanding SEO, as well as the steps you should take on your website and how to implement them. We’ll discuss:

  • What SEO is
  • The most important ranking factors that Google uses in determining your website’s ranking position
  • How to research keywords and understand keyword intent
  • What elements need to be on your website for success and measurement
  • On-page SEO
  • Off-page SEO
  • SEO maintenance and how to maintain your site’s optimization
  • How to track your SEO efforts and successes with Google Analytics

Course Contents

This on-demand learning program is supplemented with in-depth video tutorials, visual examples and walkthrough materials, as well as downloadable companion SEO tools to help your association get started including:

  • SEO Success for Your Website Checklist
  • Google Ranking Factors You Should Know
  • The Keys to Keywords
  • SEO Content Checklist
  • 9 SEO Tasks You Should Do Every Month (at least!)

Learning Objectives

After completing this on-demand training course, you'll be able to:

  1. Explain how to set up and continuously monitor and optimize your website for SEO success.
  2. Describe the on-page elements your blog posts and web resources need.
  3. Set up backlinking campaigns and off-page SEO techniques.
  4. Explain how to develop better quality content and the importance of doing so.
  5. Describe how and why to maximize your site speed and performance.

About the Presenters

Emily Herrington is a data-obsessed digital marketer specializing in SEO, content, and pay-per-click advertising.

Matt Hoffpauir is a 20-year veteran of the digital marketing world and the founder of Apache Interactive, a digital marketing service provider specializing in SEO, PPC/SEM, and web design and development.

Join us now in this online training course to start optimizing your search engine performance and maximizing your organization's website.

To access the full version of this course, join the membership.

Start now

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