Should this be ‘freemium?’

Tremendous amounts of capital are being invested in new businesses that DO NOT HAVE TO MAKE MONEY in the first few years, allowing them to explore membership and community elements in their business models without having to pay for them right away.

This resource comes from our Understanding The Membership Economy course.

Use this for

  • Understanding why your organization can (and should) offer something free on a regular basis
  • Help determining whether you should offer a particular product free or charge for it