Exploring New Markets: How Research, Analytics and Risk Assessment Can Help

This session will examine how associations can draw on research techniques (surveys, focus groups and interviews), data analytics (internal data, and industry and macroeconomic indicators) and risk analysis (competitor, industry, country and political) in the search for new markets at home and around the world.

Exploring New Markets: How Research, Analytics and Risk Assessment Can Help was a SURGE Spring session in 2018.

Use this for

  • Understanding data acquisition and analysis
  • Tips on developing bias-free questions in surveys
  • Learning how to challenge competition