Content Strategy and Designing for Relevance
This session covers three factors to make sure content is effective:
- It is created in a way that highlights its relevance.
- It is structured so it can be reused and highlighted.
- It is marketed so the audience knows about it.
Content Strategy and Designing for Relevance was a session from SURGE Optimism 2018.
Use this for
- Understanding the buyer persona
- Finding foolproof methods for getting your content chaos under control
- Seeing the importance of connection in your content strategy