Content Strategy and Designing for Relevance

This session covers three factors to make sure content is effective:

  1. It is created in a way that highlights its relevance.
  2. It is structured so it can be reused and highlighted.
  3. It is marketed so the audience knows about it.

Content Strategy and Designing for Relevance was a session from SURGE Optimism 2018.

Use this for

  • Understanding the buyer persona
  • Finding foolproof methods for getting your content chaos under control
  • Seeing the importance of connection in your content strategy