Your branding and messaging guide

Be consistent with colors, fonts and design elements throughout the content platforms your association uses and make sure they all match your brand. Having a branding and messaging guide to share with the team responsible for developing content will ensure that your content has a consistent look and feel.

This resource comes from our Creating Powerful Content course.

Use this for

• Developing a branding and messaging guide for your organization to use to ensure your content development stays consistent
• Identifying your organization’s tone
• Creating a consistent look for creative elements, including logo design, font choice and color palette