Core ideology

After completing this lesson, you will be able to:

1. Explain why culture is critical to success.
2. Define the three elements that make up an association's Core Ideology.


Watch the Core Ideology + Vision video to hear the explanation of how to develop your association's Core Ideology.

The tasks below will be automatically checked off once you complete watching the video and taking the quiz.

Watch the video
Take the quiz

Core Ideology allows you to begin moving from a Culture By Default to a Culture By Design. Building a culture by design is focused around your association's core ideology which includes purpose, values, and envisioned future.

Review key terms

Click on the term to read its definition.


Core Ideology is your association’s purpose, or why you do what you do; its values, or how your association behaves; and envisioned future, which defines what you do today to pursue the incredibly compelling, long term vision you hope to one day achieve.

Check for understanding

See if you understand the concepts by completing the quiz. Click Core ideology quiz to begin.