Deep dive on painted picture

After completing this lesson, you will be able to:

1. Identify who should develop the painted picture.
2. Develop the visions of your association’s painted picture.
3. Explain why it’s imperative for the painted picture to be as clear and vivid as possible.
4. Articulate how your association’s painted picture aligns with the association’s BHAG, purpose, and values.


Watch the Shorter Term Vision – Deep Dive on Painted Picture video to get a better understanding of what should be included in your association’s painted picture.

The tasks below will be automatically checked off once you complete watching the video and taking the quiz.

Watch the video
Take the quiz

Mid-Term goals can best be described by creating a painted picture of what the association should ideally look like in 3 years with as much detail as possible.

Only the executive director or the executive team should develop the association’s painted picture. With fewer people, it’s easier to avoid massive, directionless brainstorming.

Elements to include in the painted picture




Board structure



Member enrollment


Global impact

Apply what you’ve learned

Take time now to work on your association’s and your personal painted picture.

Check for understanding

See if you understand the concepts by completing the quiz. Click Deep dive on painted picture quiz to begin.