Deep dive on BHAG

After completing this lesson, you will be able to:

1. Reiterate why BHAGs are so powerful.
2. Explain the three circles used to identify the association’s BHAG.
3. Describe how you will know the BHAG is on track.
4. Develop or revise your association’s BHAG.
5. Develop or revise your personal BHAG.


Watch the Long Term Vision – Deep Dive on BHAG video to hear more about formulating your association BHAG to be as effective and motivating as possible!

The tasks below will be automatically checked off once you complete watching the video and taking the quiz.

Watch the video
Take the quiz

Big Hairy Audacious Goals are motivating, engaging, and get staff, board, and members excited and engaged for the long term (30 years)!

The BHAG needs to be aligned with the association’s Core Purpose and Values which are the foundation of Core Ideology.


Ensure that the BHAG is aligned with your association’s Purpose and Values!

Build your association’s BHAG around the three circles.


Click on the term to read its definition.

In 30 years how will you know if your association has reached its bhag?

The association will know if the BHAG has been met because it will need to expand. The tension is what pulls the association toward the BHAG.

Apply what you’ve learned

Take time now to work on your association’s and your personal Big Hairy Audacious Goal.

Check for understanding

See if you understand the concepts by completing the quiz. Click Deep dive on BHAG quiz to begin.