Define your association's purpose

After completing this lesson, you will be able to:

1. Explain what Core Purpose defines for your association.
2. Describe the impact of having an exciting purpose.
3. Develop or revise your association’s purpose statement.


Watch the Deep Dive on Purpose video to hear an explanation of how you can customize your association’s Core Purpose.

The tasks below will be automatically checked off once you complete watching the video and taking the quiz.

Watch the video
Take the quiz

Key points

  • Purpose is the foundation of Core Ideology.
  • Purpose is unchangeable.
  • Purpose forms values and drives culture.
  • Culture drives success.
  • Purpose is the everlasting reason of why we do what we do.

Apply what you’ve learned!

Take time now to apply what you’ve learned and develop or revise your association’s purpose statement to make it as impactful as possible.

Check for understanding

See if you understand the concepts by completing the quiz. Click Define your association’s core purpose quiz to begin.